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Odyssey - Communications Analytics and Business Intelligence

Although your business may span multiple countries and consist of numerous brands and business units, your customers still see you as a single branded organisation.

With Odyssey, you can get an instant picture of all current and historic communications with individual customers, across multiple business units and across communications channels.

Odyssey

Odyssey Analytics automatically captures and consolidates all your customer communications across the full range of your customer touchpoints, and across all communications channels.

With built-in integration support for popular Business Intelligence and CRM systems, Odyssey enables dynamic decision support based on real-time communications information.

Odyssey is available as an option to the EMX service, and is available in Hosted Cloud, Customer Integrated or Hybrid options.

As well as collating and analysing communications data from your EMX applications and services, Odyssey can also incorporate data from external sources such as Voice Switch CDRs and call centre applications.

Overview

Odyssey helps you to rapidly answer the following types of business questions:

  • What communications of all types have I sent to Mr Smith since January ?
  • How many messages has our Marketing department sent ?
  • Which is a more effective call-to-action channel for us: SMS, Voice or Email ?
  • What is our delivery success/failure rate per channel ?
  • What are the main reasons that our SMS messages aren't delivering